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Article Dans Une Revue Journal of Personal Selling and Sales Management Année : 2013

Internationalizing Sales Research: Current Status, Opportunities, and Challenges

Nick Lee
  • Fonction : Auteur
Ellen Bolman Pullins
  • Fonction : Auteur
George Avlonitis
  • Fonction : Auteur
Pascal Brassier
Paolo Guenzi
  • Fonction : Auteur
Anna Humenberger
  • Fonction : Auteur
Piotr Kwiatek
  • Fonction : Auteur
Terry Loe
  • Fonction : Auteur
Elina Oksanen-Ylikoski
  • Fonction : Auteur
Robert Peterson
  • Fonction : Auteur
Beth Rogers
  • Fonction : Auteur
Dan Weilbaker
  • Fonction : Auteur

Résumé

With economic activity in emerging markets growing at 40 percent, and with 10 percent and more of the firms in the Global Fortune 500 now headquartered in emerging economies, intense interest lies in the globalization of business activities, including the sales function. This systematic review of the international sales literature in a selection of the most influential journals explains, consolidates, and analyzes current knowledge. This paper also explores the challenges inherent in conducting international sales research, including conceptualization, research management, and data collection issues. Finally, we suggest ways to move forward for researchers in this field, including pertinent topics and how methodological and practical constraints might be addressed.

Dates et versions

hal-02382913 , version 1 (27-11-2019)

Identifiants

Citer

Nikolaos Panagopoulos, Nick Lee, Ellen Bolman Pullins, George Avlonitis, Pascal Brassier, et al.. Internationalizing Sales Research: Current Status, Opportunities, and Challenges. Journal of Personal Selling and Sales Management, 2013, 31 (3), pp.219-242. ⟨10.2753/PSS0885-3134310302⟩. ⟨hal-02382913⟩
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