C. M. Friedberg-e, L'acteur et le système : Les contraintes de l'action collective, 1977.

D. Chernatony and L. , Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation, Journal of Marketing Management, vol.15, issue.1-3, pp.1-3, 1999.
DOI : 10.1362/026725799784870432

D. Meo, G. L-'harmattan, P. Donaldson-t, and P. L. , The stakeholder Theory of the corporation: concepts, evidence and implications, Academy of Management Review, vol.20, issue.1, pp.65-91, 1995.

E. J. Braun-e and . H. Klijn-e, Place Marketing as Governance Strategy: An Assessment of Obstacles in Place Marketing and Their Effects on Attracting Target Groups, Public Administration Review, vol.73, issue.3, pp.507-516, 2013.

E. W. , F. R. Beauchamp-t, and . E. Bowie-n, A Stakeholder Theory of the Modern Corporation: Kantian Capitalism, Ethical Theory and Business, pp.97-106, 1988.