B. M. Harrop-k, Selling the Industrial Town: Identity, Image and Illusion, Use of Publicity and Marketing to Sell Towns and Regions, 1994.

B. E. Van-den and . Berg-l, Urban Competitiveness, Marketing and the Need of Organizing Capacity, Urban Studies, vol.36, pp.5-6, 1999.

C. N. Freire-j, The Differences between Branding a Country, a Region and a city: Applying the Brand Box Model, Brand Management, vol.12, issue.1, pp.50-61, 2004.

D. Chernatony, L. Mc, and W. G. , The strategic implications of clarifying how marketers interpret ???brands???, Journal of Marketing Management, vol.2, issue.2, pp.153-171, 1989.
DOI : 10.1086/208971

D. D. and R. E. Sitz-l, Le sentiment régional comme levier d'action marketing, Décisions Marketing, vol.58, pp.15-25, 2010.

E. M. and T. R. Lowe-a, Management Research: an Introduction, 1991.

F. H. Hirczak-m and . Senil-n, Territoire et patrimoine: la co-construction d'une dynamique et de ses ressources, pp.683-700, 2006.

G. B. Strauss-a, The Discovery of Grounded Theory, 1967.

K. A. Haenlein-m, Rapprochement entre le marketing et l'administration publique : vers une compréhension globale du potentiel du marketing public, pp.49-65, 2009.

K. P. and L. J. Sidney, Broadening the Concept of Marketing, Journal of Marketing, vol.33, issue.1, pp.10-15, 1969.

K. P. Cunningham-p, Marketing Management, 2004.

L. P. Le and B. J. , Le bien commun comme construit territorial : identités d'action et procédures, Politix, vol.42, pp.37-66, 1998.

L. R. Burlaud-a, Management public : gestion et légitimité, 1980.

M. B. Miller-d and . Herington-c, Multiple Stakeholders and Multiple City Branding Meanings, European Journal of Marketing, vol.16, issue.7, pp.1032-1047, 2012.

P. M. Morrison-d and . Million-m, Brand Architecture: Building Brand Portfolio Value, Strategy and Leadership, vol.30, issue.5, pp.22-28, 2002.

P. M. Et and T. D. , Marketing territorial et positionnement mondial, pp.239-256, 2006.

S. D. Balogun and J. P. , Stratégie comme pratique : recentrage de la recherche en management stratégique, La fabrique de la stratégie, pp.1-7, 2006.

T. V. Elg-u and B. S. , The Role of Corporate Branding in a Market Driving Strategy, International Journal of Retail and Distribution Management, vol.36, issue.11, pp.941-965, 2008.